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Black Friday Marketing Ideas for Small Businesses

It’s no secret that Black Friday is generally considered the most important day of the year for retail. Not only do customers go out to their favorite stores in droves, but they are also often buying all of their Christmas presents for friends and family on this one day of the year. In fact, the only other retail holiday that comes close is Cyber Monday. If you want to make the most of this upcoming Black Friday for your small business, here are some marketing ideas you can keep in mind.

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Marketing Help for the Holidays

Now that Halloween has passed, we’ve officially entered the busiest shopping season of the year. With Christmas drawing closer and closer, it’s more important than ever for businesses to start implementing their marketing plans and reaching the right audiences before their competitors can. No matter what industry you are in, if you provide a service or products, you may need marketing help for the holidays. Here’s why!

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Which PPC Platform is Right for Me?

As a small business owner, you likely know that you should be investing at least some of your marketing budget into PPC advertising; however, you may not know how to get started or what options are available to you. With the rise in social media advertising over recent years, PPC has not only become more affordable but it has also simplified to process of reaching the right customers. If you are asking yourself “Which PPC platform is right for me?” here are two proven options you should be looking into.

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Prepare Your Business for the Holidays NOW

Even though summer is nearly over, it’s important for businesses to begin locking in their holiday plans and putting their marketing into motion. In fact, as a small business owner there’s a good chance that if you don’t start now, you will fall behind your competitors and struggle the whole holiday season to catch up. If you are ready to prepare your business for the holidays, here are 3 ways you can get started now.

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Is Email Marketing Still Effective in 2019?

In the early days of the internet, building a website for your business was much harder than it is with modern tools and template based website designs. Before everyone had these capabilities, the most useful tool for reaching new customers online was a standard email address. While this technology has been around for a long time, there are many reasons why email marketing is still effective in 2019. In this article, we will look at some of the reasons that you should be investing your time and resources into email marketing.

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Tips For Generating eCommerce Leads

As an eCommerce business, you are likely always looking for ways to increase sales and stay one step ahead of your competition. Since eCommerce stores are available 24 hours a day, businesses that focus their efforts online have a distinct advantage over brick-and-mortar stores when obtaining new customers. In this article, we will explore some popular tips for generating eCommerce leads and provide some information you need to get started.