In the modern age, a business will often have a hard time finding success through digital mediums if they aren’t accounting for their mobile marketing strategy. According to Google, more than 50% of global search queries now come from a mobile device and mobile-first indexing plays a prominent role in search engine results placement. If you are ready to fine-tune your mobile marketing strategy, here are some easy ways to get started.
If you are interested in growing your local business online, you likely have heard about search engine optimization (SEO) but don’t fully understand what you need to do to improve yours. While local SEO can get as difficult as you want it to be, there are several simple steps that local businesses can take to improve their SEO. If you are ready to get your business rank in the search engine results higher for your target keywords, start by focusing on these simple steps.
For local businesses, local citations are important for driving business and continually bringing new customers to your storefront. Ensuring your business is represented by the seemingly endless list of business listings is critical for maintaining your reputation. In this article, we will explain the different ways your business can take advantage of manual local citations submissions, local data aggregator submissions and services like Yext as well as why it is important.
There are many reasons why small businesses owners may wish to outsource the management of their social media accounts. As the list of social media platforms continues to grow, it is unlikely small business owners will be able to consistently account for all of their accounts. It can often take several hours monthly to efficiently handle a single small business social media platform according to this report. To accurately leverage the power of social media for your business there are several key factors that must be considered. Often, small business owners will utilize these factors to ensure their social media profiles are in good hands. The factors included in this process include:
As a small business owner, you may not have a passion for social media. Outsourced social media managers will have an inherent passion for social media and genuine understanding of how each platform works. A great social media manager will have knowledge of the digital landscape as well as a drive to keep up with current trends to push your business forward.
With outsourced social media management, small business owners will have a knowledgeable team that can help determine what works and what doesn’t, based on past experience. Whether you are interested in social media advertising or standard posting to drive engagement, it is important to have a team that can pull from previous experience. With an agency, small business owners can be sure they have all facets covered from conception to completion.
Reliability is one of the key factors that must be considered when hiring a social media manager. Because consistency is key, it is important to utilize the services of an agency that plans ahead. For example, if your social media manager becomes ill, who will continue the content? With an agency, you will likely have several individuals capable of continuing the job if disaster strikes.
There are many “social media managers” available to small business owners. However, it is important to ensure that you are employing the services of an individual, or group of individuals with a degree or years of experience. In the best-case scenario, you will desire a person with a public relations or business administration background that can ensure conflicts are managed appropriately.
Nationally, a decent social media manager will likely cost around $50k to $70k annually. Gathering content and copy for campaigns or posts can take several hours to effectively express the views of your business.
When utilizing Skynet Solutions social media management services, you can be sure the ins and outs of social media are covered for less money. You can always call the experts at Skynet Solutions for help with your social media management or anything else you need to help make your business succeed. With our diverse range of skills and experience, we are sure to have the tools you need to make 2017 your business’ best year yet. You can fill out our contact form to get started today. You can also connect with us on Facebook, Twitter, Google+ and LinkedIn!
If asked, most business owners would likely say they wish they had more website traffic. Website traffic can often directly translate to sales, increasing the revenue stream experienced by a business. These proven methods can help increase website traffic.
Perhaps the most obvious method of increasing website traffic is engaging in paid search results. Paid advertising functions to build your brand and increase the amount of people that are being exposed to your site throughout the advertising process. To effectively increase sales, keywords should be scrutinized to have the biggest impact.
Social media channels are undoubtedly the most effective free method of driving website traffic. Perhaps the most common way of doing this is to promote your content and services through your social media account with links that return to your website. Blog articles should contain an excerpt that will entice readers to follow the link to obtain more content.
Recent studies have shown that nearly 56% of all web traffic to the leading US websites originates from a mobile phone. Smartphones now allow constant connectivity to the internet, meaning customers can find your business at any time. This is especially important for e-commerce sites to allow impulse buying without taking the time to find a computer.
All businesses should have an email marketing list that is regularly being added to and updated. Email marketing allows customers who are already interested in products or information you offer to know when new content or products have been added to your website. Don’t be afraid to tastefully send emails to let members know this content is available.
You can always call the experts at Skynet Solutions for help with your business listing, website development, marketing or anything else you need to help make your business succeed. With our diverse range of skills and experience, we are sure to have the tools you need to make 2017 your business’s best year yet. You can fill out our contact form to get started today. You can also connect with us on Facebook, Twitter, Google+ and LinkedIn!
The team at Skynet Solutions was recently honored with a Congressional Commendation by U.S. Representative Jim Bridenstine, in recognition of all the work we have been doing to educate, enhance and strengthen the small business community in Oklahoma. A Congressional Commendation is awarded by a member of Congress to officially recognize outstanding public achievement by those in their districts. One of the most rewarding parts of being an official Google Partner is all the events we get to host and speak at where Skynet Solutions marketing experts get to share their knowledge and interact with other local businesses.
Here at Skynet Solutions, we love being a part of the small business community and using our skills to help other local entrepreneurs succeed as well. Since fall 2015, we have been hosting and participating in “GYBO” (Get Your Business Online) seminars throughout Oklahoma to help small business owners get their businesses online. Thanks to our partners at Google, the REI Women’s Business Center, the Tulsa chapter of SCORE, area chambers of commerce and others, we have been able to help dozens of local business—like yours—improve their online presence in a variety of ways!
We’ve hosted workshops across the state, from Ponca City to Stillwater and Muskogee to Bartlesville and have covered topics ranging from how to use Google Analytics effectively to what S.E.O. is and how you can use it to amplify your business’ online presence. We also covered and held entire workshops dedicated to helping business owners get their business listed on Google Maps and other maps listing services, like Bing and Apple, and other effective tactics to make sure potential customers are able to easily find their business online. We have found maps listings to be one of the most effective ways to help a small, local business grow.
Skynet Solutions also recently co-hosted a special event in May to celebrate and promote National Small Business Week. Along with Tulsa SCORE, we created and hosted the inaugural SCORE Small Business Summit Tulsa, which brought together about 100 mentors, business experts and entrepreneurs from around the region to network and discuss all aspects of starting, owning and running a small business. Speakers from The Small Business Administration, Constant Contact, Tulsa Economic Development Corporation, the Tulsa chapter of SCORE, Skynet Solutions, REI Women’s Business Center and other local and regional institutions discussed everything from email marketing and small business taxes to bookkeeping for small businesses and social media marketing.
It’s hard to overstate the importance of a robust and up to date online presence for a local business; 50 percent of all mobile searches are conducted in hopes of finding local results, and 61 percent of those searches result in a purchase, according to Search Engine Watch. In addition to that, 56 percent of mobile searches are from users seeking local information, like business hours, directions or a physical address for your store—which is why maps listings are so critical. If your business can’t be easily found online, customers are going to go elsewhere. You also have to make sure your business website is mobile friendly.
With the majority of internet searches originating from mobile devices, not desktops or laptops, according to Google, the majority of people who end up on your business’ website are going to get there from a mobile search. The majority of customers believe it is easier to find information on a mobile-optimized site and 48 percent of people who visit a site that’s not friendly feel that the company doesn’t care about their business. That’s definitely not the impression you want to give off to your valued customers!
To learn more about all of the educational small business-focused events that Skynet Solutions participates in and hosts, you can keep up with our blog, follow us on social media or give us a call. In the meantime, you can always get in touch with the experts at Skynet Solutions for help with your online business listing, website development, social media marketing or anything else you need to help make your business succeed. With our diverse range of skills and experience, we are sure to have the tools you need to make 2016 your business’ best year yet. You can fill out our online contact form on our website to get started today. You can also connect with us on Facebook, Twitter, Google+ and LinkedIn!
Skynet Solutions offers premium eCommerce support services, digital marketing, SEO implementation, custom development & graphic design.
