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Marketing

3 Ways to Increase Your Visibility Online

Every business owner or webmaster wants their website to get more traffic. Unfortunately, unless you are proactively providing fresh content for your visitors and increasing your visibility online, you are unlikely to see much growth. To increase your visibility online and, in turn, bring more visitors to your website, try these 3 strategies.

Blogging

If your business website is like most others, you likely don’t update the main content of your web pages often. If the content on your site doesn’t change constantly, what incentive do your visitors have to keep coming back? To remedy this problem, many websites will consistently update a blog to add new pages to their website weekly and provide fresh, new content for their visitors.

Social Media

Investing in your social media accounts is critical to the success of your business online. No matter who your target audiences are, they likely spend a good portion of the day connected to their social media accounts through their smartphone or personal computer. Leverage your weekly blogs, sales or other relevant information to funnel your social media audiences to your website, just make sure they have a continued reason to stay and browse by providing great content.

Keyword Optimization

As a long-term strategy, keyword optimization is critical for organic search engine traffic and boosting your visibility in Google search rankings. It is important to determine the keywords or keyword phrases you hope to rank for and then sprinkle them throughout the content on your website, including blogs and pages. This ensures that the visitors finding your website are looking for the products and services that you are offering.

Still Need Assistance with Online Marketing Strategies?

You can always get in touch with the experts at Skynet Solutions for help with your online business listing, website development, social media marketing or any other marketing services you need to help make your business succeed. With our diverse range of skills and experience, we are sure to have the tools you need to make 2018 your business’ best year yet. You can fill out our contact form to get started today. You can also connect with us on Facebook, Twitter, Google+ and LinkedIn!

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Marketing

Why Should Businesses Invest In Social Media Management Services?

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With the rise of social media in recent years, it is unlikely that your business will be receiving its fair share of customers online if you aren’t investing resources and time into your profiles. Even if you are a brick and mortar store, having a social media presence is one of the easiest ways to encourage followers to come into your store. If you don’t have the time or creativity to manage your own social media accounts, you may be interested in social media management services.

While many business owners think that they have the resources needed to manage their own social media accounts, many quickly find out it’s a lot more work than they had originally anticipated. However, many modern marketing and web design firms have now started working to fill this gap by offering affordable social media management services. Here are some of the benefits that can be obtained when you partner with Skynet Solutions for your social media management:

Utilization of Proven Methods

When outsourcing your social media management to a marketing firm, you can be sure that your accounts are in good hands. At Skynet Solutions, we are committed to keeping up with the most recent trends and ensuring that your content is exciting and informative to continue to drive engagement. Not only will this make followers perceive you as an expert in your industry, they will be more likely to listen to your occasional sales pitches.

Continuous Customer Service

Whether you like it or not, having a social media account is the equivalent of opening a 24/7 customer service line. Many modern social media managers are well-versed in conflict resolutions strategies that can de-escalate any situations that have left your customers upset or angry. When you invest in outsourced social media management, you can be sure that your customers are being taken care of while you focus on running your business.

Affordability of Services

On average, the cost of hiring a dedicated social media manager as a member of your organization is around $50k to $70k each year. However, working with a marketing firm, you are able to get these services for much cheaper without the added costs. When utilizing Skynet Solutions social media management services, you can be sure the ins and outs of social media are covered for less money.

You can always call the experts at Skynet Solutions for help with your social media management or anything else you need to help make your business succeed. With our diverse range of skills and experience, we are sure to have the tools you need to make 2018 your business’ best year yet. You can fill out our contact form to get started today. You can also connect with us on Facebook, Twitter, Google+ and LinkedIn!

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Marketing

Online Marketing Strategies for Small Business

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For small businesses to succeed online and expand their customer base, it is important to invest the time and resources necessary to implement online marketing strategies. By analyzing industry trends that have molded 2017, small businesses can adapt their current marketing strategies to achieve success and begin modeling their marketing strategy for 2018. Here are the current top online marketing strategies for small business:

Search Engine Optimization

Long-term marketing strategies have taken the forefront in recent years to give small businesses the most bang for their buck. By improving the SEO for their website, they will rank higher in organic search results to drive more traffic to their website. To learn more about SEO, please visit our page dedicated Search Engine Optimization.

Facebook Advertising

Chances are, no matter who your target audience is they are likely using Facebook. With over 2 billion monthly users, Facebook Advertising has become a great way for small businesses to build their audiences and engage with them. The best part is that your Facebook Advertising can be optimized for the majority of users that utilize Facebook’s mobile app.

Paid Search Marketing

Much like Facebook Advertising, paid search engine marketing through Google Ads and similar platforms is an affordable way to get your business in front of potential customers. The biggest benefit of using Google Ads for paid search marketing is the data it provides in the form of traffic statistics. This big data can then be used to refine your marketing to be more effective!

Email Marketing

Though it may seem archaic these days, email marketing still provides one of the highest returns on investment for small businesses. Email marketing allows you to send sales, information or any other content to individuals that have opted into your newsletter. Aside from the minor costs associated with the email platform of your choice, this is the most cost-effective way to market your business.

Still Need Assistance with Online Marketing Strategies?

You can always get in touch with the experts at Skynet Solutions for help with your online business listing, website development, social media marketing or anything else you need to help make your business succeed. With our diverse range of skills and experience, we are sure to have the tools you need to make 2018 your business’ best year yet. You can fill out our contact form to get started today. You can also connect with us on Facebook, Twitter, Google+ and LinkedIn!

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Marketing

Build Social Media Engagement With Video

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It’s safe to say that video has solidified itself as one of the dominant mediums on social media in recent years. In fact, nearly 5 billion videos are viewed daily on YouTube while 100 million hours of video are viewed on Facebook alone each day. This rise in popularity has left many marketers, and the businesses they serve, wondering how they can get their share of the viewership to build their social media engagement and increase conversions. Video is a much more digestible medium than text because it can be absorbed with little effort while complex ideas can be displayed in detail. This makes it perfect for a wide range of uses including entertainment videos, promotional videos, informational videos, how-to videos and much more. However, there are some considerations that should be taken into account when filming your video.

What is a Good Video Length for Social Media?

The length of the vide you share may have a direct impact on how well it is perceived by your audiences. In most cases, the best way to build social media engagement with video is to keep your video no longer than 1 minute and 30 seconds. This provides a quick experience that can stir conversation and detract from the continuing, infinite wall provided by Facebook that will encourage users to keep scrolling.

Videos Should Provide Value or Entertainment.

There are many different strategies that can be used to make your video successful on social media. However, it is recommended that you make your videos “episodic” to keep bringing your audience back for more. For even greater exposure, your video should be shared across multiple social media platforms and video platforms that link back to your website for added conversion support.

You Don’t Need Expensive Equipment for Video!

Some of the most shared videos on the internet were filmed with a smartphone. While you could invest tons of money into getting professional equipment, most businesses and individuals have found success using nothing more than their cell phone camera. If it’s not a spur of the moment video or live video, editing will often provide a higher-quality video.

Still Need Help Building Social Media Engagement?

If you are struggling with your social media content and outreach strategies, Skynet Solutions can help you succeed in this growing medium. Take control of your social media engagement to easily solidify your place in the social media realm! You can fill out our contact form to get started today. You can also connect with us on Facebook, Twitter, Google+ and LinkedIn!

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Marketing

Inexpensive Ways To Market Your Small Business

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No what size your business is, growth can’t be achieved without the proper nurturing that comes with spreading your message and getting your products or services in front of potential customers through marketing. Over time, a common misconception has cropped up in the business community that marketing has to be an expensive process in order to see a good return, however, this couldn’t be further from the truth. Though our Tulsa web design firm is always here to help, here are 3 inexpensive marketing practices to market your small business today!

Build Your Blog

One of the easiest ways to drive organic traffic to your blog through search engines is by providing keyword rich blogs that provide valuable information that your customers would like to share. Focus on writing content that your customers can get excited about or will find inherent value in for the biggest impact. Remember, although robots are responsible for crawling the content and indexing your website, writing for actual people will strengthen your brand substantially.

Social Media Interaction

Although some social media sites have started limiting the organic reach of business pages, social media still provides an excellent free source of publicity that can’t be found anywhere else. By spending time interacting with potential customers on your branded social media pages, you can build a relationship and help strengthen your brand image. If you do feel like investing some money into social media advertising, even the smallest budget can provide great results!

Expand Local Profiles

As a small business owner, you likely have a Google Maps listing that helps drive local traffic to your business. However, many other free listing services can also be utilized to further expand your reach to different places potential customers may be searching online. One option for expansion is Yelp, which provides free listings that are indexed by search engines. Don’t forget to complete ALL info fields on your local profiles for the most impact.

Still Need Help with Inexpensive Marketing?

Skynet Solutions is a Tulsa website design firm that specializes in inexpensive and effective marketing to help small business owners achieve their marketing goals. If you still need help determining the best marketing channels for your business, our Tulsa marketing firm would love to help! You can fill out our contact form to get started today. You can also connect with us on Facebook, Twitter, Google+ and LinkedIn!

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Marketing

Is Your Website Making This Common Mistake?

In recent years, there has been a growing trend among small business owners. Many hold a common belief that once their website is published, nothing else is required to skyrocket to the top of Google search engine rankings and increase their profits. Unfortunately, publishing your website is just the start of building your online reputation and requires the appropriate nurturing to ensure your place in the digital world.

One of the biggest mistakes webmasters make is neglecting their new website and not giving it the appropriate attention it needs to thrive and grow. For instance, if you had already been to a website and no new content was added, what incentive would you have to return? Not only is this a problem from a consumer perspective, Google ranking relies heavily on content updates to determine how visible your website should be.

Writing Content for SEO

One of the easiest ways to provide free new content to your website is by adding a blog. With modern content management systems like WordPress, continually providing exciting and relevant content your website has never been easier. Not only will consumers have a reason to keep coming back to your website, Google will index your new pages as easily searchable data based on keywords or phrases you put into that content. To combat this problem, a new blog should be added to your website at least once a week with relevant terms you are hoping to rank for. It is also important to update any existing content on your website that is below 300 words per page and not utilizing the keywords or keyword phrases you hope to rank. It is important, however, to ensure the keywords are utilized properly and not just stuffed improperly to ensure you aren’t penalized by Google’s page crawlers.

Still Need Help With Content Writing?

If you need any help keeping up with your blogging requirements or updating your existing content, call the content creation experts at Skynet Solutions. We can write interesting, fresh content for any industry or business, as well as handling your social media and other Broken Arrow marketing needs. You can fill out our contact form to get started today. You can also connect with us on Facebook, Twitter, Google+ and LinkedIn!

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