The rules for writing content for SEO have changed drastically in the past 5 years as cheap tricks and keyword stuffing have started to become penalized by search engines. While it is important to continue to focus on pleasing search engine crawlers that index your page, providing reader-centered content has become an absolute must. Follow these SEO-ready content writing tips for beginners to improve your search engine ranking and encourage engagement among your website visitors.
In recent years, there has been a growing trend among small business owners. Many hold a common belief that once their website is published, nothing else is required to skyrocket to the top of Google search engine rankings and increase their profits. Unfortunately, publishing your website is just the start of building your online reputation and requires the appropriate nurturing to ensure your place in the digital world.
One of the biggest mistakes webmasters make is neglecting their new website and not giving it the appropriate attention it needs to thrive and grow. For instance, if you had already been to a website and no new content was added, what incentive would you have to return? Not only is this a problem from a consumer perspective, Google ranking relies heavily on content updates to determine how visible your website should be.
One of the easiest ways to provide free new content to your website is by adding a blog. With modern content management systems like WordPress, continually providing exciting and relevant content your website has never been easier. Not only will consumers have a reason to keep coming back to your website, Google will index your new pages as easily searchable data based on keywords or phrases you put into that content. To combat this problem, a new blog should be added to your website at least once a week with relevant terms you are hoping to rank for. It is also important to update any existing content on your website that is below 300 words per page and not utilizing the keywords or keyword phrases you hope to rank. It is important, however, to ensure the keywords are utilized properly and not just stuffed improperly to ensure you aren’t penalized by Google’s page crawlers.
If you need any help keeping up with your blogging requirements or updating your existing content, call the content creation experts at Skynet Solutions. We can write interesting, fresh content for any industry or business, as well as handling your social media and other Broken Arrow marketing needs. You can fill out our contact form to get started today. You can also connect with us on Facebook, Twitter, Google+ and LinkedIn!
You would be hard-pressed to find a website topping the search results that doesn’t have a blog incorporated into their website design. Adding a blog portion to your website, and regularly updating it with relevant content, is one of the easiest ways to help build your company reputation and enhance your user experience. Here are some of the benefits of blogging for small businesses:
If your website consists of only a few pages that contain static information, it is likely that visitors won’t have much of a reason to keep returning. For this reason alone, having a blog incorporated into your website is an absolute necessity. Blogging also provides great content to utilize in social media posts to redirect traffic to your website.
Blogging also provides small businesses the opportunity to build credibility in both their industry and with their potential customers. Regularly providing industry specific information and entertaining and groundbreaking blogs will ensure that you are a company others can trust. Establishing and nurturing this aspect of your marketing strategy can provide long-term success for your small business.
Each blog you create becomes an indexed post on your website. By focusing on utilizing targeted keywords and phrases in each blog, you are nurturing your website SEO and improving your search engine ranking. Regularly providing fresh content that falls under these guidelines is one of the easiest ways to consistently boost your SEO.
Depending on what your desired goals are, blogging provides a way for businesses to provide a viable call to action. If you want to add more people to your mailer lists, make a call to action for that. Need more sales? Encourage sales at the end of your posts. Blogging provides information that potential customers are searching for with the opportunity to encourage the conversion.
At Skynet Solutions, we understand the power incorporating a blog into your marketing strategy has. We write and post SEO ready content and blogs for our clients so they can focus on providing the best products and services possible. If you are interested in our affordable content writing services, you can fill out our contact form to get started today. You can also connect with us on Facebook, Twitter, Google+ and LinkedIn!
As a small business owner, diving into your own marketing strategies can seem a bit daunting. Knowing the proper ways to start promoting your business without breaking the bank is crucial in building your sales and encouraging new customers to choose your products or services over a competitor. Here are some of the ways small business owners can start marketing today:
Updating your website content to target your key markets is crucial in attracting new clients. Take the time to review your web content to ensure it contains the proper keywords and is properly placed on your website for maximum impact. Research the proper keywords and implement them into your strategies.
Social media is now the easiest way to connect directly with your target audiences. As more and more individuals start social media profiles, it is important that your business is there to grow with them. Following industry standard practices will help ensure your social media strategies are the most effective. It can also be important to perform a social media audit to ensure you are utilizing the best platforms for your business.
It’s likely that you have been collecting email addresses from your customers since the formation of your business and if you haven’t now is the perfect time to start. Creating a newsletter is an easy way to start engaging with your audiences and keeping them informed about your products, services or company news. Email marketing remains one of the best returns on investment for businesses across many different industries.
You can always get in touch with the experts at Skynet Solutions for help with your online business listing, website development, social media marketing or anything else you need to help make your business succeed. With our diverse range of skills and experience, we are sure to have the tools you need to make 2017 your business’ best year yet. You can fill out our contact form to get started today. You can also connect with us on Facebook, Twitter, Google+ and LinkedIn!
Over time, it seems like many bloggers have done away with the comment functionality on their posts. Often this stems from the arrival of unwanted spam and advertising comments or a few negative comments that led to a bad experience. However, with the ability to approve comments before they are posted, WordPress can help you be comfortable with the comments being added to your site. Blog engagement comes in a wide variety of forms. However, post sharing through social media or direct comments on your blog posts should be your primary focus.
These two factors can help with indexing and drive consistent traffic to your website. The consistent addition of new comments on your blog, and your responses, can help ensure your pages don’t become stale and remain active. However, unless your content is phenomenal this likely won’t happen on its own. Here are some steps you can take to build engagement while blogging.
To bring traffic to your blog, you will need to ensure that your posts are giving some form of value to your readership. Depending on your business and business practices, this could be humor or just standard posts that strengthen your products and industry. By giving your readers value, they will be more likely to interact with your information.
If you are taking your blog ideas from other websites, hundreds to thousands of other people are as well. This can bury your posts in the search rankings and harm the exposure your website is receiving. To remedy this, flex your creative muscles and think of fresh, new content that others will want to share.
One of the easiest ways to build direct engagement on your blog is to ask readers to participate. Give them questions inside of the body of the content that will make them likely to respond. However, make sure you respond to each comment, otherwise, readers will have no incentive to continue commenting. This is also a great way to get the pulse of what your readership is looking for in future content.
If you need any help keeping up with your blogging requirements or updating your content, call the content creation experts at Skynet Solutions. We can write interesting, fresh content for any industry or business, as well as handling your social media and other marketing needs. You can fill out our contact form to get started today. You can also connect with us on Facebook, Twitter, Google+ and LinkedIn!
It’s not uncommon for many bloggers to disregard SEO because they don’t fully understand how to implement it. The truth is, without implementing SEO strategies into your blogs, you are missing out on valuable search ranking and potential readers. For a business, this could easily translate into missed conversions or sales leads. The recommended minimum word count for a blog is generally around 300 words if you are being concise and to-the-point to ensure that search engine crawlers have enough content to determine what the page is about and index it accordingly. However, the highest ranked blogs will generally have much more words than that.
One of the most important aspects of SEO implementation is the use of relevant keywords to gain indexing based on those keywords and provide relevant content for those looking for it. Finding relevant keywords can be as easy as monitoring your relevant audiences social media or utilizing services like Google Trends. Once you have these keywords it is important to integrate them into your blog post. While writing the blog focus on using your keyword naturally so it doesn’t seem forced. This can also include variations of the same keyword to cover more ground. Aside from in the content itself, primary keywords should easily be found in the following portions of your blog:
These sections are often scanned by crawlers easily and can give a general idea of what your content is about. It should be noted that it is important to avoid keyword stuffing because it can actually damage your content ranking or disable it. Keyword stuffing happens when content writers use the keyword too much unnecessarily. If you are currently hosting your blog on a WordPress platform, Yoast SEO is a phenomenal tool to aid in bolstering your SEO knowledge and implementation. This plugin will assist you in ensuring your content is SEO ready and give recommendations for better implementation. By using these tips your blog will be ranking higher in no time!
You can always call the experts at Skynet Solutions for help with your business listing, website development, marketing or anything else you need to help make your business succeed. With our diverse range of skills and experience, we are sure to have the tools you need to make 2017 your business’ best year yet. You can fill out our online contact form on our website. You can fill out our contact form to get started today. You can also connect with us on Facebook, Twitter, Google+ and LinkedIn!
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