Now that we have officially entered the holiday retail season, it’s more important than ever for small businesses to begin bolstering their local presence online. While there are many different methods that can be leveraged to ensure your business is as accurately portrayed online as possible, there are few key things you can do to make a huge impact. In this article, we will provide some of the best local SEO tips for the holidays that we recommend and some easy ways to boost your online presence during this busy season.
Even though summer is nearly over, it’s important for businesses to begin locking in their holiday plans and putting their marketing into motion. In fact, as a small business owner there’s a good chance that if you don’t start now, you will fall behind your competitors and struggle the whole holiday season to catch up. If you are ready to prepare your business for the holidays, here are 3 ways you can get started now.
As a business, you likely strive to ensure you are cracking the first page of the search engine rankings and, more importantly, obtaining that coveted first position. Not only does this position assist with lead generation, but it also provides a large amount of website traffic that can help expose your business to new customers. But with the evolution of paid advertising and social media, does search ranking really matter anymore? Let’s take a look at the evidence.
Many SEO and digital marketing experts try to create the illusion that successful digital marketing can only be achieved with the help of an expensive agency. While it can help simplify the process and help you quickly reach your marketing goals, some of the myths they push on a daily basis aren’t actually grounded in reality. In this article, we will debunk common digital marketing myths to help you cut through the noise and see what is really important for success online.
As an eCommerce business, you are likely always looking for ways to increase sales and stay one step ahead of your competition. Since eCommerce stores are available 24 hours a day, businesses that focus their efforts online have a distinct advantage over brick-and-mortar stores when obtaining new customers. In this article, we will explore some popular tips for generating eCommerce leads and provide some information you need to get started.
The world of digital marketing is constantly changing as new, innovative trends dominate the internet and reshape the strategies that businesses of all sizes invest in. While the pursuit of the perfect SEO strategy can be nerve-wracking for marketers or website owners, staying on top of these trends is critical for continued success and increased website traffic. In this article, we will look at 5 reasons your SEO campaign may not be working and provide some tips to help you fix it.
Your Content Is Bad
No matter how you slice it, a good SEO strategy will ultimately boil down to how well the content you provide on your website aligns with what your target audiences are searching for. As you might expect, one of the most common reasons that an SEO campaign fails is because the content you are providing doesn’t hit the keywords you want to rank for and you aren’t providing engaging content that will bring visitors back. If you are struggling to maintain relevant, error-free content on your website consistently, it may be time to invest in professional copywriting services.
You Aren’t Getting Backlinks
Perhaps the hardest part of any SEO campaign, generating backlinks to your website is one of the easiest ways to boost your credibility online and, in turn, quickly rise in search engine rankings. While some SEO experts will encourage you to create guests posts for other websites or search for dead links on relevant websites and suggest your own link as a replacement, this can be incredibly time-consuming. Instead, try focusing on generating and releasing press releases that can link back to your website through credible new outlets for the most impact.
Your Hosting Is Unreliable
Although you may not readily see the correlation, partnering with a bad website host can have severe impacts on your SEO strategy. If your website is constantly experiencing downtime due to server overloads or traffic issues, there’s a good chance that your bounce rates and visitor data will reflect that. Before you start looking into more extreme SEO efforts, check your hosting to see how well it is performing and determine if it’s time to upgrade or shift to a new provider.
Your Visitors Don’t Stick Around
High bounce rates can have a lasting impact on how well your web pages perform in the search engine rankings. Major search engines, like Google, are committed to providing the most relevant results possible to the users that utilize their search engines. If you have high bounce rates, they could see this as a sign that your website isn’t providing the content it once thought you had and, in turn, quickly drop your rankings. To remedy this problem, revamp or expand your content to be more relevant to what your visitors are actually searching for and improve the time they spend on your page.
You Expect Too Much Too Soon
No matter what SEO campaign strategy you invest in, it is important to understand that you won’t see success overnight. Because pages have to be indexed and the content included in them has to be analyzed by robots, it could take as long as 3 months to start gaining traction. However, while the process may start slow, investing in your SEO is a long-term strategy that will provide great results for years to come.
Still Need Assistance with Marketing?
You can always get in touch with the experts at Skynet Solutions for help with your online business listing, website development, social media marketing or anything else you need to help make your business succeed. With our diverse range of skills and experience, we are sure to have the tools you need to make 2019 your business’ best year yet. You can fill out our contact form to get started today. You can also connect with us on Facebook, Twitter and LinkedIn!