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Tag: search engine optimization

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Marketing

How Do I Choose Keywords for My Website?

Internet search key with magnifying glass icon on laptop keyboard. Included clipping path, so you can easily edit it.

If you run a website or blog, you likely have heard about the importance of keywords for search engine optimization. In marketing, keywords are a source of valuable boosts to organic traffic and using the right keywords could help spur growth. But how do you choose the RIGHT keywords for your website? Keyword research isn’t about bringing everyone in the world to your website, it’s about getting the right visitors to your website. By performing keyword research, you can often notice industry trends that are happening and cater your content to the best possible individuals based on the products or services that you offer. This is important in motivating your potential customers in nearly any niche your business may fall into.

Finding Valuable Keywords

There are many different tools available to help determine the proper keywords for your website or blog. To get you started, we will focus primarily on FREE Google based services, since most web traffic is coming from this search engine. Here is how you can find valuable keywords for your website content.

Google Analytics Search Terms Report

If your website already supports Google Analytics, you can take advantage of the Search Terms Report functionality that is already available. Sign into your AdWords account, click the campaigns tab, click the keywords tab and then click the search terms button. This will show you any keywords on your website that triggered clicks or impressions. This spreadsheet will give you a pretty good idea of what keywords your website is already ranking on. If you notice some of the keywords from your report aren’t receiving as much attention as you would like, try incorporating these keywords into future content. This process takes care of existing keywords, but how do you determine new keywords?

Google Trends

Recently, Google Trends has become a valuable resource for keyword research and search query trends. By knowing exactly what your potential customers are searching for and how they are searching for it, content can be catered to those segments. This tool also shows you the popularity of the term you search for. To use Google Trends, type your general topic or phrase into the search bar at the top of the page or choose from the predictive options that pop up when entering your keyword. Once the results populate, you will first notice the interest over time section. This can help determine if the keyword is being searched often or not. By researching the related queries, you can determine the most popular or rising keywords and implement them into your future content.

Still Need Assistance with Keywords?

Search Engine Optimization is very much driven by written content. Search engines index every word on your website, using that information to display search results. At Skynet, we know how to find the right keywords and tone for your written message. You can fill out our contact form to get started today. You can also connect with us on Facebook, Twitter, Google+ and LinkedIn!

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Marketing

The Beginner’s Guide to WordPress SEO

In recent years, WordPress has solidified itself as one easiest and most user-friendly content management systems available. As a FREE platform, business owners and bloggers have the tools and access to customization options to create the website of their dreams. However, one overlooked aspect is the easy implementation of WordPress SEO.

What is SEO?

SEO, or search engine optimization, is the process of enhancing your natural and organic search rankings through a variety of steps. No matter what search engine you use, you likely have noticed that certain results rank higher than others. Through SEO implementation, your site will rank higher allowing it to be accessed more easily by a wider audience.

Utilizing WordPress SEO Plugins

There are many different WordPress plugins that focus on SEO enhancement for your website. Because WordPress was originally set up as a blogging platform, creating SEO ready content is an absolute priority to achieve the desired search ranking. The following WordPress SEO plugins can help determine if your content is SEO ready or needs adjustments:

  • Yoast SEO – WordPress SEO by Yoast is one of the most popular SEO plugins available on the platform, and for good reason. For most, the user-friendly interface and content suggestions are more than enough to provide SEO ready content. Yoast also features a page analysis tool and XML sitemaps functionality.
  • All in One SEO Pack – All in One SEO Pack is an alternative to Yoast that addresses many of the SEO problems that WordPress webmasters face.

Even if you have no experience in performing proper SEO, you can use this plugin for a wide variety of challenges. Other features included in this plugin are Google Analytics support, automatic generation of META tags and helps you avoid duplicate content.

Keywords for WordPress SEO

When writing your blog, it is important to focus on keywords that you are trying to rank for or variations of those keywords. If you are in a highly competitive market, try included long tail search phrases that are more targeted. Once your blog has been written, you can check the status of your SEO through one of the mentioned plugins prior to posting for the biggest impact.

Still Need Assistance with WordPress SEO?

Search Engine Optimization is very much driven by written content. Search engines index every word on your website, using that information to display search results. At Skynet, we know how to find the right keywords and tone for your written message. You can fill out our contact form to get started today. You can also connect with us on Facebook, Twitter, Google+ and LinkedIn!

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Marketing

Search Engine Optimization Solutions for Small Businesses

Though there are no shortcuts to dominating online with your business, there are many steps that small businesses can take to enhance their search engine optimization and compete in the digital world. Over time the importance of a web presence that is easily found has become critical to the success of a business, even a physical storefront. With the limited number of results on the first page, what can a small business do to compete with larger companies? Search engine optimization solutions can help small businesses remain competitive and increase the number of visitors that will find them organically through search engine results pages. To do this, it is important for small businesses to invest in building their online presence to rank higher. Here are some search engine optimization solutions for small businesses:

Get Your Business on the Map

One of the easiest, and most efficient, search engine optimization solutions a small business can complete is successfully “getting their business on the map”. If you have ever searched for a service in your local area, you likely saw different businesses placed on a map at the top of the Google search page. These businesses have utilized the power of Google’s FREE GYBO program. According to GYBO’s own statistics, a business that is online can grow 40% faster than the competition that isn’t. Furthermore, these businesses are twice as likely to create jobs as a result of this growth. Struggling to get through the GYBO process? Let us know, we can help!

Gather Reviews

After your business has successfully completed the GYBO requirements, you are now ready to start building your online presence. One of the easiest ways to do this is to ask your customers for reviews online. This can include multiple different platforms including Google, Yelp, Angie’s List, Trip Advisor or any other review site that meets the industry of your company. To specifically build your Google ranking, however, it is encouraged that you gather as many reviews as possible through Google’s own review system. Any reviews, good or bad, that you receive will be available to potential customers and attached to your business profile. For this reason, it is important to focus on providing the best customer service possible for your clients or customers to bolster your review status.

Get Social

Social media platforms have grown substantially recently. With targeted advertising opportunities on Facebook and other social platforms, you have the ability to pinpoint exactly who you are trying to reach. Finding these individuals and building a relationship with them through social media can help not only increase real-world visits but serves as one of the most powerful search engine optimization solutions as well. For example, say you have just completed a new blog that will resonate with your target audiences you have been growing. By posting this blog to your social media, you are creating shareable content that your customers will want to share because it aligns with their needs or wants. When this happens, more people can find your website and you will continue to grow.

Why Skynet Solutions?

You can always get in touch with the experts at Skynet Solutions for help with your online business listing, website development, social media marketing or anything else you need to help make your business succeed. With our diverse range of skills and experience, we are sure to have the tools you need to make 2017 your business’ best year yet. You can fill out our contact form to get started today. You can also connect with us on Facebook, Twitter, Google+ and LinkedIn!

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Marketing

Ranking Your Website in Competitive Markets

Businessman with boxing gloves

To ensure your website is successful it’s important to strive to reach top search engine ranking. However, some very competitive markets are seemingly impossible to rank in when pitted against conglomerates and other large-scale companies. Don’t let this discourage you, there are several strategies you can use to gather your share of the market!

One of the most common mistakes website owners make is tailoring their content to try and rank for general keywords. However, if you have a clearly defined niche audience you are attempting to reach, you could be ranking higher in their search results than large companies. To do this, companies have to understand what makes their product or services stand out from the large corporations and target those audiences extensively. To do this, smaller companies must be more concise with what market they are attempting to reach and focus on less competitive search engine terms.

Large companies have many resources and funding that small business owners won’t. Trying to be competitive for general keywords will likely only end in a hurt wallet and no increase in business. For example, the supplement industry is very competitive. With the wide variety of products available to consumers, it is important to find your niche and exploit it when crafting new, engaging content. Instead of saying just “protein powder”, a smaller business could experiment with more detailed phrases like “protein powder for CrossFit athletes” or “protein powder for muscle recovery”.

By following this strategy, the small business will likely rank higher for these keywords because the large company has dominated the more general term. Search engines function to provide the most accurate result possible for their users. By clearly targeting your audiences based on how they search and the terms they use, you will be more likely to achieve sustained organic traffic growth.

If you need any help keeping up with your blogging requirements or updating your content, call the content creation experts at Skynet Solutions. We can write interesting, fresh content for any industry or business, as well as handling your social media and other marketing needs. You can fill out our contact form to get started today. You can also connect with us on Facebook, Twitter, Google+ and LinkedIn!

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Marketing

Methods Used to Increase Website Traffic

White Button with Web Traffic on Computer Keyboard. Internet Concept.

If asked, most business owners would likely say they wish they had more website traffic. Website traffic can often directly translate to sales, increasing the revenue stream experienced by a business. These proven methods can help increase website traffic.

Advertising

Perhaps the most obvious method of increasing website traffic is engaging in paid search results. Paid advertising functions to build your brand and increase the amount of people that are being exposed to your site throughout the advertising process. To effectively increase sales, keywords should be scrutinized to have the biggest impact.

Social Media

Social media channels are undoubtedly the most effective free method of driving website traffic. Perhaps the most common way of doing this is to promote your content and services through your social media account with links that return to your website. Blog articles should contain an excerpt that will entice readers to follow the link to obtain more content.

Mobile Optimization

Recent studies have shown that nearly 56% of all web traffic to the leading US websites originates from a mobile phone. Smartphones now allow constant connectivity to the internet, meaning customers can find your business at any time. This is especially important for e-commerce sites to allow impulse buying without taking the time to find a computer.

Email Marketing

All businesses should have an email marketing list that is regularly being added to and updated. Email marketing allows customers who are already interested in products or information you offer to know when new content or products have been added to your website. Don’t be afraid to tastefully send emails to let members know this content is available.

You can always call the experts at Skynet Solutions for help with your business listing, website development, marketing or anything else you need to help make your business succeed. With our diverse range of skills and experience, we are sure to have the tools you need to make 2017 your business’s best year yet. You can fill out our contact form to get started today. You can also connect with us on Facebook, Twitter, Google+ and LinkedIn!

Categories
Marketing

Skynet Solutions Recieves Congressional Commendation

The team at Skynet Solutions was recently honored with a Congressional Commendation by U.S. Representative Jim Bridenstine, in recognition of all the work we have been doing to educate, enhance and strengthen the small business community in Oklahoma. A Congressional Commendation is awarded by a member of Congress to officially recognize outstanding public achievement by those in their districts. One of the most rewarding parts of being an official Google Partner is all the events we get to host and speak at where Skynet Solutions marketing experts get to share their knowledge and interact with other local businesses.

Here at Skynet Solutions, we love being a part of the small business community and using our skills to help other local entrepreneurs succeed as well. Since fall 2015, we have been hosting and participating in “GYBO” (Get Your Business Online) seminars throughout Oklahoma to help small business owners get their businesses online. Thanks to our partners at Google, the REI Women’s Business Center, the Tulsa chapter of SCORE, area chambers of commerce and others, we have been able to help dozens of local business—like yours—improve their online presence in a variety of ways!

We’ve hosted workshops across the state, from Ponca City to Stillwater and Muskogee to Bartlesville and have covered topics ranging from how to use Google Analytics effectively to what S.E.O. is and how you can use it to amplify your business’ online presence. We also covered and held entire workshops dedicated to helping business owners get their business listed on Google Maps and other maps listing services, like Bing and Apple, and other effective tactics to make sure potential customers are able to easily find their business online. We have found maps listings to be one of the most effective ways to help a small, local business grow.

Skynet Solutions also recently co-hosted a special event in May to celebrate and promote National Small Business Week. Along with Tulsa SCORE, we created and hosted the inaugural SCORE Small Business Summit Tulsa, which brought together about 100 mentors, business experts and entrepreneurs from around the region to network and discuss all aspects of starting, owning and running a small business. Speakers from The Small Business Administration, Constant Contact, Tulsa Economic Development Corporation, the Tulsa chapter of SCORE, Skynet Solutions, REI Women’s Business Center and other local and regional institutions discussed everything from email marketing and small business taxes to bookkeeping for small businesses and social media marketing.

It’s hard to overstate the importance of a robust and up to date online presence for a local business; 50 percent of all mobile searches are conducted in hopes of finding local results, and 61 percent of those searches result in a purchase, according to Search Engine Watch. In addition to that, 56 percent of mobile searches are from users seeking local information, like business hours, directions or a physical address for your store—which is why maps listings are so critical. If your business can’t be easily found online, customers are going to go elsewhere. You also have to make sure your business website is mobile friendly.

With the majority of internet searches originating from mobile devices, not desktops or laptops, according to Google, the majority of people who end up on your business’ website are going to get there from a mobile search. The majority of customers believe it is easier to find information on a mobile-optimized site and 48 percent of people who visit a site that’s not friendly feel that the company doesn’t care about their business. That’s definitely not the impression you want to give off to your valued customers!

To learn more about all of the educational small business-focused events that Skynet Solutions participates in and hosts, you can keep up with our blog, follow us on social media or give us a call. In the meantime, you can always get in touch with the experts at Skynet Solutions for help with your online business listing, website development, social media marketing or anything else you need to help make your business succeed. With our diverse range of skills and experience, we are sure to have the tools you need to make 2016 your business’ best year yet. You can fill out our online contact form on our website to get started today. You can also connect with us on Facebook, Twitter, Google+ and LinkedIn!

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