As a small business, you are always looking for low-cost ways to help improve the reach of your business. Throughout your research or conversations with marketing professionals, there’s a good chance that you have heard about search engine optimization (SEO). While there are many different ways you can implement SEO into your business’ marketing plans, here are some easy SEO tips to help you get started quickly.
As the proliferation of voice-activated assistant devices continues to occur, many marketers and business owners have been racking their brains to find the best ways to capitalize on this growing trend. According to the most recent statistics given by Forbes, nearly 41% of adults in the United States utilize voice search daily. This allows for a unique opportunity to get ahead of the curve if you know what you are doing to garner more organic traffic.
What does a visitor to your website think once they arrive on your home page? While they may initially be drawn in by flashy graphics or a great color palette, the content that is on your website is ultimately what will encourage them to stay and learn more or complete a purchase. For this reason, your website content should be the primary focus of your SEO efforts. Once that has been drilled down, you can start focusing on other facets of optimizing your website.
As a business, you likely strive to ensure you are cracking the first page of the search engine rankings and, more importantly, obtaining that coveted first position. Not only does this position assist with lead generation, but it also provides a large amount of website traffic that can help expose your business to new customers. But with the evolution of paid advertising and social media, does search ranking really matter anymore? Let’s take a look at the evidence.
For most small businesses, wasting money on inefficient marketing tactics can be a serious setback that provides little to no return on the money that is spent. In fact, their digital marketing budget may only be a fraction of the big businesses they compete against. While you could focus your efforts directly on ads through Facebook or Google, you still might not be converting leads if the rest of your online presence isn’t encouraging them to act.
Now that 2019 is in full swing, digital marketers are beginning to have a clearer picture of what SEO strategies are most important for success this year. Although Google is constantly changing the algorithm used to rank websites, there are several techniques that businesses can use to ensure they are making the most of their search engine optimization efforts. In this article, we will explore the top 4 ways to increase your SEO in 2019 and provide some tips to help you get started.
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